Sid Whatley is a great guy. I’ve had the recent pleasure of working with Sid and, as usual, found out that his story is extraordinary. When I find a great talent I can usually count on a story that helped to mold the [...]
Posts Tagged ‘voice commercial radio producer’
The Secret to Finding the Right Commercial Voice
There is only one thing more compelling than good content.
Character. In communication content is king.
But Character beats Content for recognition.
… as in Cookie Monster, Elvis, Marylin Monroe, Sarah Palin and McGruff the Crime Dog.
When you have established a strong character, the actual content is still important but it is secondary.
That’s why it is so important [...]