Have you noticed that many of the same voice talents keep showing up over and over?
Keep It Coming
Many people view that as a mistake, a burn out or tired, old sameness. But if you look closer you’ll find that most of those people generally communicate by complaining.
I view consistent voices as a good thing. One [...]
Archive for the ‘voice commercial’ Category
The One Commercial Voice Mistake Donna Reed Never Makes
The Secret to Finding the Right Commercial Voice
There is only one thing more compelling than good content.
Character. In communication content is king.
But Character beats Content for recognition.
… as in Cookie Monster, Elvis, Marylin Monroe, Sarah Palin and McGruff the Crime Dog.
When you have established a strong character, the actual content is still important but it is secondary.
That’s why it is so important [...]
Should You Use a Local Celebrity to Voice Your Commercial?
If you are planning a radio or TV ad one of the most important considerations is the voice.
There are times when the best spokesperson is a well known personality. Locally, you can find people who have a strong reputation and familiarity. This will help deliver your message and associate your product or service with a trusted name [...]