Have you noticed that many of the same voice talents keep showing up over and over?
Keep It Coming
Many people view that as a mistake, a burn out or tired, old sameness. But if you look closer you’ll find that most of those people generally communicate by complaining.
I view consistent voices as a good thing. One [...]
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The One Commercial Voice Mistake Donna Reed Never Makes
Song on the Tip of Your Tongue? This Site Will Find It! Watch This…
This is a little off topic but …
Do you sometimes get a song in your mind and can’t quite remember the lyrics or the name of who sang it?
A Hitch in Your Giddyup
A Radio DJ will get this all the time. A call from a listener who knows a few lyrics and a part of [...]
The Secret to Finding the Right Commercial Voice
There is only one thing more compelling than good content.
Character. In communication content is king.
But Character beats Content for recognition.
… as in Cookie Monster, Elvis, Marylin Monroe, Sarah Palin and McGruff the Crime Dog.
When you have established a strong character, the actual content is still important but it is secondary.
That’s why it is so important [...]
Now You Can Have the Knight Rider Guy Voice Your GPS Device, Here’s the Video
Remember back in the 80’s when home answering machines were all the rage? Everybody had to have a novelty message as their greeting. From celebrity voices to whole families taking turns saying their names on the greeting.
Now a similar thing is happening with GPS devises. The Knight Rider voice guy, William Daniels has voiced a [...]
Should You Use a Local Celebrity to Voice Your Commercial?
If you are planning a radio or TV ad one of the most important considerations is the voice.
There are times when the best spokesperson is a well known personality. Locally, you can find people who have a strong reputation and familiarity. This will help deliver your message and associate your product or service with a trusted name [...]