photo M Keefe

30 voice Get a voice for $30. Simple.

They offer 15 males and 15 females and they all have a professional sound.

And the appealing thing is that this transaction is simple– like it should be.

You send the script- they voice the spot and send it back to you via email. $30 . Clean Deal.

Can’t tell you how much this simplicity appeals to me. I have spent countless hours finding voices for thousands of projects.

It’s a relief to have this kind of service at my fingertips. I recently wrote about Voice 123 and its excellent service. But I often get lost in the maze of thousands of choices. That’s just the way it is sometimes. Every format has it’s pros and cons. It can be argued that if I was a savvy organizer I could flip through a thousand choices quickly. But, I don’t.

30Voice is a welcome addition to the VO announcer world.

Here are the basics of 30Voice.com to keep it simple: (  taken from their website)

• ** dry voice only, no fx or music will be provided.
• ** client  provides full written copy.
  
• **  1 voice talent per order.
  
• ** clients canprovide a  video or audio sample to
  help instruct talent.
  
• ** please no combining of projects on one order
  (i.e. no placing 3 video reads on the same script)
  
• ** 30 line limit at 14-point font (450 words max)
  this works out to about 2.5 minutes of audio.
  
• ** you may exceed this limit by placing another order for
  the same project (max 2 order limit on combinations.)
  Sorry, larger orders must be discussed case-by-case.
  
• ** please direct us as clearly as possible as to voice style,
  speed of reading, desired feel of audio, timing,
  pronunciations, audio to be used for, etc.
  
• ** please make every effort to help us get your order right
  THE FIRST TIME. revisions due to client error, changes,
  updates, etc. or change of talent requests after delivery
  require a new $30 order.  mistakes where we are at fault
  will be fixed free-of-charge by same talent. revisions are
  subject to some delays.
  

I was pleasantly surprised with 30Voice and wish them well.

You can also find their demos over at the awesome SoundCloud

I love the Voice 123 site and think it has revolutionized the way VO’s are done. Hat’s off. They just have too many choices.

So, I go in and find some excellent talents and showcase them here.

Al Conners – demo

This guy is a great talent.  I was looking for a good auto dealer voice recently and happened across his demo. The thing I like about Al is his ability to sound real in more than one voice.

He’s got the pipes for mainstream America’s passionate love affair with God like authority voices, plus Al can sound like a regular guy.

• Movie trailers- check.
• Concert spots- check.
• Typical professional ad- check

A little surprised I am not familiar with him. So Al if you read this, introduce yourself. And, BTW- get a picture. It’s a good clean focused, sharp image—BUT it looks like your Uncle Theodore from 1929. Check it out on Al’s demo page and listen to other samples of his VO from Voice 123..

( Back to the post) His clear articulation is a big help and I think he has that hard to pinpoint sparkle that you just know when you hear it.

Check Al ‘s quick demo out and see if you agree. I like the guy and would hire him . Comments welcome.

Sid Whatley is a great guy. I’ve had the recent pleasure of working with Sid and, as usual, found out that his story is extraordinary. When I find a great talent I can usually count on a story that helped to mold the strength and sensitivity that is expressed by the artist .

When I first heard Sid’s voice demo I could tell immediately that he was a real pro.

He has definitely paid his dues in the radio, TV, jingle production, promotion, production and everything in between business.

Sid served our country during the Vietnam conflict and is, today, a disabled veteran. But the story should come from him, so here it is, briefly, in his own words.

“I am an amputee (right leg above knee). I served in the Navy 71-75, at Annapolis and then aboard a ship during the last years of Vietnam. But I lost my leg in 2000 from a freak auto accident. I hydroplaned, crossed the median and hit an 18 wheeler head-on. My leg was amputated at the scene and the doctors were able reattach my right arm. I woke up 68 days later and was called “The 3rd true miracle in the history of the hospital (Tulsa)”. They didn’t give me but a 10% chance of surviving.

My career began as a professional musician (drummer) at age 12 touring with a show-band thru my teen yrs, got into the agency business after the Navy in 76 where I was in charge of the audio studio (music, jingles, musician, in-house voice/on camera….etc), had a minor (very minor!) hit record in 81, was known as “The Subaru Cowboy” on camera nationwide, featured on CMT as a solo artist in the late 80′s and the voice of many national accounts over the years.

Left the agency in 93 and I’ve been doing voiceovers/audio production in my home studio ever since. Current national accounts include Sheplers Western Wear, Sunflower Farmers Market, narrator inside The Alamo and voice of The Texas Chevy Dealers. A few of my old music videos can be seen here http://www.youtube.com/user/adman1048

Glad I found the enormous talents of Sid Whatley. You can hear his demo at voice123.com

I kept walking and laughed, ” OK, I’ll work on that.”

I ducked into my production studio and thought about it.

OK.

Why not?

• Do I have time for this? No.
• Will I do this? Yes.

I started that day, collecting the best of Catherine.

As the weeks  went by, I added one or two moments of brilliance from her live show here and there.

Catherine is not just good, she is great at what she does.

We have worked together for ten years and know each others tastes.

She would call or text me. ” Did you just hear that on the air? Did you get it on tape?” This went on for months. ( It still goes on)

So, winter became summer and the deadline for the CMA entry loomed.

The Inside Secret

During that time I had been reading Joseph Campbell and applying his work to radio and marketing. I also found an online marketing whiz named Frank Kern. His work was all about making money on the web. But I saw a way to transfer marketing principles in the way Frank did things.

Franks’ and Campbell’s ideas inspired me to put Catherine’s entry together in a certain way.

I worked for days on what had already taken months to gather. Catherine called and said, ” I’m bringing food so we can work together. ”
“No, leave me alone. I would rather just finish by myself. Stay away.”

She knew I meant it with love.

It was tough to put that entry together. Doing a Charlotte radio midday show, even on a powerhouse  station, doesn’t rank the best interviews, the hot contests, the company support the morning and afternoon slots do.

I was busy compiling Catherine’s community involvement, bio, radio philosophy, pictures, and the actual on air sound—an eight minute presentation .

I worked late into the nights and weekends editing, adding, taking bits away, changing a picture. Finally, on deadline day, drained of energy, I hit the submit button for the online entry and it was done.

Hot Stuff

Only six radio personalities in America are selected in the Major Market CMA category.
Most nominees are morning show crews.  Next, are afternoon teams. Midday personalities are rarely considered viable for the big awards.

But I knew we had an above average entry and really wanted this nomination for Catherine.

Oh, Well…

When autumn came and the US financial crisis was hitting home, the radio industry was in a major decline. CBS abruptly fired me, and after ten years of service, gave me a few hours to get out.  Hey, thanks guys, nothing personal. Catherine was in tears.

A week later, she got the call.

We  won a CMA nomination.

Of the top 25 eligible for the Major Market category in the US, Charlotte is radio market number 25. Being last on the list of competitors and a midday show, this accomplishment was almost unheard of. Catherine was elated.

The next year, we went for it all over again, this time with me working from home, and, what do you know… she was included in the Academy of Country Music’s Radio Station of the Year winning station.

Then again this year!  February 5th, she got an ACM ( Academy of Country Music ) personality of the year nomination! One of six in the US.

And me? I took a few more tips from Frank Kern and expanded my business to include internet marketing.

So, now I use

• radio,
• TV,
• blogging,
• websites,
• and print

to serve clients including my favorite, Catherine Lane, who is likely to text me at any moment with the message, “did you hear that? Did you get it on tape?”‘
————————————————————————————————————–
Kyle Whitford is a marketing expert specializing in web Search Engine Optimization, Online Marketing, Radio, TV,  Multi Media and voice overs.  He is also an associate of Wach Marketing.

Kyle Whitford

photo beverly

The Eight Levels of Voice

The first level of using your voice is attached to survival.

A baby crying for attention.

Vocal sounds are definite calls that express needs at this level. The use of voice here is about a plea for help, a demand for care, an attempt at connection. It is not a commercial voice level except when used objectively to portray these sounds.

The second level of voice use is about blending in with a family or larger group. Use of voice here is about weaving a place in a larger group of people. The voice is used at this level to participate, to contribute, but not to express individual autonomy. Examples of this would be to join voices with a tribe in conversation about the well being of a tribe or family. To use the voice to tell stories that give meaning to the tribes activities.

The third level of voice use is to express a demand for your own independence from the group or tribe/family you are now leaving behind. The voice here is used to articulate a sense of self that is independent. The voice at this level is, possibly for the first time, being used as an instrument of self definition. It describes what you want, describes the place you want to carve out in the world.

Examples are-

• A teenagers defiance,
• an athlete’s proclamation of setting a goal—”I will win this competition. “

This is a more commercial voice level . It can  manipulate by being an instrument used for songs, rap, communicating threats, but it is still not an objectified voice . Almost all people who use their voice commercially at this level are simply being themselves , their voice a side effect of self.

The fourth level is a return to a group, only this time your voice is used  to join in with a
kind of mob mentality. Here the voice is used  with increasing complexity. It is still the voice of one’s personality. People like Rush Limbaugh and Billy Graham are here. Their voices shout a unifying message to a like minded group. Sort of a megaphone- voice. But not flexible enough to be a voice beyond their personality. Highly commercial in some ways. Just not very flexible.

The fifth level gets interesting. Here the voice is used as an instrument. A tool to do a specific job. Definitely a commercial voice. Actors, lawyers, salesmen start to train their voices to be more what they would prefer as a tool. They will work to lose an accent, or to perfect a dialect. As you can tell, the pattern of all these levels is more and more an objectification of the voice.
The more developed, the less the voice is a reflection of ego and it becomes a reflection of objective purpose.

The sixth level is even more objective. The voice is used here to extreme refinement. Learning other languages for the purpose of broadening one’s experience, speaking on behalf of others, communicating to help. The pattern is still one where the voice is becoming more and more the purpose driven instrument and not an expression of self centered  ego.

The seventh level of voice is about being a voice. The actual vocal cords and language become secondary to the character and personae behind the voice. This voice carries ideas and its purpose is to articulate refined concepts in a way that carries them to goal. This is also the place of an actor like Robin Williams having  full control of his vocal colorations and characterizations.

The eighth level of voice is a further development of the seventh level. The person behind the voice gets further and further away from any actual identification with his or her own voice and simply uses it as a tool. There is so little identification with one’s own voice at this point that it does not even need to be used. The person behind it will find another person’s voice or group of voices to do the bidding here. A more appropriate voice for each purpose. This level creates voices for each purpose and is not at all identified with any of them.

A rare expert commercial voice artist will use all the methods described here, often in one day.

Practice is the only way to become aware of them all and use them in a way that serves the best interest like- meeting a goal.

Awareness is the key.

I’d like to show you some secrets that most people will never know about getting work.

A few years ago, a good friend of mine reached a point where she was close to desperate to get more voice work. To say she was angry is putting it lightly.

She was  fed up with being

• an award winning,
• high quality voice over artist

and still not getting enough work to keep her busy.

So she got busy and studied all the books and information she could get her hands on that had anything to do with selling personal services. She was determined to really get it right this time.

After weeks of effort she started to put it into action.

Guess what?

It didn’t work very well . She got a  little closer to her goal but was disappointed. She was about to learn blues guitar and sing on the street.

But she didn’t give up.

Finally, she found a mentor who could help her put it all together and get results.

The mentor she found had been through the same thing. He was sick and tired of not getting the work he needed so he put together a system that worked to take him to the next level. Later, he wrote a book and developed a comprehensive program.

You know, not all mentors have to be close friends. They can often come in the form of books and audio tapes. That’s what happened in this situation.

My friend learned how to

• Get plenty of commercial contacts and turn them into clients.
• Get repeat voice business month after month.
• apply the different marketing approaches for various kinds of clients.
• Set up a system so that her marketing brings in leads even when she is not paying attention.
• Present herself professionally even though she hates selling.

The mentor I am talking about has been a big help to me as well.

Michael Port is the author of the “Book Yourself Solid” program.

His work is organized in a way that helps you

• understand the simple steps needed to contact potential clients
• and follow through with them until you are Booked Solid.

Most of the voice artists I know have always been better at their craft than selling themselves.

But the truth is, no agent will work as hard for you as you will. With these tools from Michael Port you can unleash the networking machine that lurks deep within you.

One technique I like is Ports postcards for prospecting and staying in touch.

Internet based postcards sent through regular mail. A simple idea with effective results.

BYS is a sincere approach so you don’t have to present yourself with unnatural hype. Matter of fact, Michael teaches NOT to do that. His approach is real and straightforward.

It works, so when you follow his method you can take control of your career and be the one commercial voice person you know with a full calendar.

You might want to pass “Book Yourself Solid” along to others who could benefit.

Click here now for Michael Port’s Book Yourself Solid .

Kara Edwards

This process is complex and does not happen overnight. I have known Kara for years and it has been interesting to observe her art unfolding, changing, morphing into various expressions through her vocal discipline.

As the voice of many animated characters, Kara can fill a persona with a calculated tone that comes from years of sensitivity training.  Her ability to occupy a personal space with vocal textures is one that requires precision through physical expertise.

But there is another element at play as well. That is the paradoxical ability to let go and allow a spiritual infusion to occupy her psyche as she becomes the instrument of IT. All this happens in a flash as Kara speaks and lives words just for the moment that will bring animation to animation itself. How simple. How hard.

That is what makes an artist. I have said for years that a true artist is simply one who knows what to frame. A well placed frame helps the viewer see what was there all along.

This is what Kara does with her voice. It seems effortless after the fact but the artist feels the struggle, the paradox and the resulting fatigue or elation or both simultaneously. It is not so much the physical effort but the inner struggle and mastery required to allow the counterintuitive to happen in a willful way that demands relaxed release.

It is refreshing to see an artist hurt. That’s the sign that art has happened.

Kara often shares her inner vulnerabilities on blog posts. What the reader may not be aware of is Kara’s extraordinary strength in doing so.

Find her at KaraEdwardsVO.com

voice over guru

Want the best vocal coach in the world? Want to know how you can be more commercially successful with your voice?

Learn from the Master, Arthur Josephs, and his Vocal Awareness Program.

Vocal Awareness is JAM PACKED with tips, concepts, recommendations and proven techniques to help you use your voice more effectively  instantly, as a professional or in everyday life.

Arthur Josephs has coached Barbara Streisand, Sean Connery, Tony Robbins, Angelina Jolie, Pierce Brosnan and a long list of others.

Josephs approaches the voice from more than just the sound aspect. He is a strategist and a master of the psychology behind the way you use your voice.

I took his vocal coaching series a few years ago and was impressed with a few things:

• He wants to get at your best voice, no one else.
• He fully understands that each person’s voice is like a fingerprint, unique.

The psychology behind how you hide certain tones and emphasize certain colorations of your voice is fascinating. He points these things out in clear , easy to understand terms.

He does not recommend a one size fits all standard ‘good ‘ voice.

This guy is the real deal. He strikes me as one of those people who was born to work with voices, commercially, theatrically and in everyday life.

Ever wondered why James Taylor has a strong, clear voice after 40 plus years of singing? I found the answer in this program.

Some professional voice over artists have a lot of problems with their voices. I know I have had plenty of challenges over the years.

Arthur Joseph’s coaching helps you-

• Understand how you might be abusing your voice ( it’s not what you think.)
  Tips on exactly how to bring out the best in your own voice.
  Understand how Arthur’s ideas have literally changed lives.

Over the years I tried every vocal technique I could find .

I used to put stones in my mouth to work on articulation. (I switched to paper when I got concerned about swallowing a stone.) I used breathing exercises, sprays, teas, soothing sounds, massage.

All these helped but none of them can touch the vocal mastery Arthur Josephs offers. He is that good.

I cannot recommend him highly enough. Honestly, I don’t want to claim he can walk on water but pretty close.

Just check out his site and see for yourself.

When you use the Arthur Joseph method of improving your voice, you’ll never have to worry about what could have been.

voice over

It’s a secret

You can read and study this formula and still not remember to do it. That’s why sometimes it seems like a secret.

But if you will paste these steps in a prominent place and follow them, you will have the best possible chance at commercial voice success.

Step One- Have a very specific goal. Write it down, remind yourself with notes, make it a mantra.

If your goal is to get ten new voice clients by your birthday. Make a list of potential clients, get your demo ready, make appointments, audition, send CD’s in the mail, start a blog, make new contacts, get involved. Get all these activities on a calendar and take action.

Step Two- Find a proven plan and follow it. (This blog is a proven plan. ) There are plenty of others. Find out what others have done to earn the success you want. Find out how they did it and get started adopting their methods. YES. COPY THEM. There is absolutely NO shame in copying success.

People copy failure all the time. Go to the ghetto and look around. The people there are duplicating a lifestyle daily that often leads to failure. If you are in the ghetto mentally or physically, get out. Leave it behind. Get on a bus and get as far from it as you can. Start over. Remember what Ray Charles did when he got fed up with failure? He moved from Florida to Seattle. The farthest he could get away. That was symbolic for him and it worked.

Step Three- Get a successful partner. It is important to pick someone who is actually successful. Someone who is probably better than you. Develop a win win relationship with them. Learn from them.  Sometimes you might only be able to find a partner on a video or in a book. Use it.

Step Four- Get some crazy action going on. Get in gear and get moving forward toward your goals. List the steps and start to do them. The only way to make things happen is to act on them. If you want to be a speed guitar player, grab a guitar and practice . If you want to be an actor, go where the actors are. If you want to be a commercial voice over artist, get yourself where there is a microphone and opportunity.

These actions must be  done in real life. It is not enough to have a plan. You must put it in sustained action. One good way to make certain you are doing these things is to put them on an actual calendar with a deadline. As Tony Robbins says…”make it a must.”

Step Five- Keep going and build momentum. Stay with it. Ride than bronco. Day after day, good weather, bad, happy sad, up , down. Keep going.

Copy these steps and apply them to your voice work and you will have the very best chance of being a commercial success.

Looking for voiceover talent? Find it here: Voice123.com

• Can you actually make a living  voicing commercials?
• Will it take years to get enough clients and contacts?
• Are you good enough and, if not, can you get good enough?

When I started I bought every book available and checked out all the others the library had. I wanted to know I had done my best to learn everything.  One book was about breathing. (I would read a book , then go try my new knowledge.)

At one point I was breathing so carefully I could hardly talk. Another time I had a mouth full of paper to learn to enunciate clearly. One winter, I took a small, hidden tape recorder with me everywhere to tape my regular interactions with store clerks and others, then listen back and cringe at the horror.

That’s how I learned to control my voice.

Today there are many silly methods and some serious. I recommend you try them all like I did. You don’t know what’s going to click and make the difference. If you  try something ‘different’ just be sure you’re not doing something weird to your voice. I once saw a  girl singer screaming in an effort to make her voice sound sexy (scratchy) for a certain part. NEVER DO THAT.

But DO experiment with ways to get control of your voice. There are plenty of online options that will help you become conscious of your vocal style and be aware of how you do things. It’s important to separate your ego from your voice. Use your voice as a tool, like a model uses their body.

Here are some shortcuts to getting your voice to be your money maker.

• Practice everyday
• Practice the basics like reading aloud
• Always read into a recording device and listen back to it critically.
• Get a private coach ( a good one).
• Volunteer to do public speaking.
• Some towns have blind readers.
• Read ads from magazines out loud.
• Call your local radio station production director and say this:
• “Hey if you ever need a person on the phone for a part in a commercial, call me. I’ll do it free.”

Use your voice. Then relax it and go about your day.

Your rituals define you in all things from health to having a commercial voice.

CLICK HERE NOW for a program that teaches you to use your voice.