photo mandj98

If you are planning a radio or TV ad one of the most important considerations is the voice.

There are times when the best spokesperson is a well known personality. Locally, you can find people who have a strong reputation and  familiarity. This will help deliver your message and associate your product or service with a trusted name and voice.

Local celebs  include :

• A coach
• A sports figure including race car drivers
• Popular local musician
• Writer
• Educator
• A sports announcer
• Politician
• Fire Chief (good for  public service)
• Radio personality ( only on certain stations)
• Political reps ( careful)
• Product pitch person ( local advertiser)

Not About Quality Sound.

The actual voice of this kind of spokesperson hardly matters at all. It’s the familiarity and strong sense of trust that can be valuable. You could spend hundreds or thousands of dollars on a professional voice and still not get the positive response you can receive by using a local personality to voice your commercial.