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Five Easy Steps To Boost Email Sales

By John "Angel" Anghelache

In this article, I am going to dispel a few myths about how to boost email sales. By doing so, I'll probably rub a few readers the wrong way.

So be it.

The purpose of this website is to reveal cutting-edge email sales and marketing secrets working right now in the real world. Let's get down to business, shall we?

As far as I know, there are only five simple steps to increase business revenue using email.

STEP 1: Target Qualified Prospects

Email marketing is very much like direct mail. In direct mail, as in all marketing, the most important element to success is your list.

Therefore, the first thing you must do to profit from email is to find a pool of well-qualified prospects. These are the folks you'll ethically bait to join your email list. Then you'll have a list to monetize.

The best-qualified prospects are those who have BOUGHT something similar to what you sell. One way to find them is to use Nextmark's list tool. Search by keyword term. Like "fitness." Dozens of fitness lists will come up. You can then search which email lists contain buyers of fitness products.

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STEP 2: Build A List Of Email Subscribers

This part is pretty easy. Since you should be an expert on your market then you know what the market wants. Fitness buffs may want to increase their stamina.

What you do is either create or find a special report, audio, video or mini-course. Offer the information for free in exchange for an email. This is the easiest way to build an email list. One caveat, the "freebie" must be of high value. You should be able to sell it on its own if you wanted.

STEP 3: Contact Email Subscribers With Valuable Content

I used to have a client who almost never stayed in touch with his subscribers. He always complained money was tight. Sure, if you don't communicate with your list then how can you expect them to shower you with money?

Every time I built an email sales system for him thousands of dollars would roll in. Think of the people on your list as friends. The more you keep in touch (and the more valuable the communication) the better relationship you build.

Then, when you have something to sell, it's a cinch to get the sale.



I say thanks from the bottom of my heart for your precious time spent and help. I will always be grateful to you for such decency.


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STEP 4: Make Strategic Sales Offers

What do I mean? Well, there's a big difference between sending sales messages to your list without thinking things through... and... being strategic.

The smart way to sell via email is to first let email subscribers know you have something of value for them. Ask people interested in that specific topic to opt in to a sub-list. Then send them content about the topic and segue to promoting the product or service. This way you don't send unwanted emails. The only people getting emails about that topic are the ones who raised their hands and opted in.

STEP 5: Create Segmented Buyer Sub-Lists

When someone buys a product have them opt in to a list of buyers for that product. This allows you to send them specific content and offers.

I can't stress this enough: Customized content and sales messages boost email sales. They tend to generate many times higher response than general emails.

Your job is simple.

About The Author

I've been creating profitable online and offline marketing systems for the past 16 years. More recently, I've focused on email as a source of leads and customers for business owners who sell both products and services.

On this website, I share my insights, client case studies, stories, interviews and interesting articles on email marketing. I hope you find them useful to boost email sales for your business.

-- John "Angel" Anghelache

Find out what email subscribers want. Give them great content regarding those topics. Sell them products that solve particular problems. Segment your email buyer lists. Then customize all your content and promotional emails for each sub-list. If you do this, it is almost impossible not to boost email sales.

Talk soon,

John

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Copyright © 2013 John Anghelache. All Rights Reserved.